Many professionals would argue that both are important. So is this a trick question? Which experience should take precedence?
It turns out companies with a balanced emphasis on the customer and the employee’s experiences position themselves in the sweet spot with the most potential for exceptional results.
It is difficult to provide a positive customer experience when the employee experience is negative. Unhappy employees don’t usually bring their best effort to the job. And that can adversely affect the customer experience.
So start from the inside and work your way out. Start by focusing on the employee experience. Then move quickly to the customer experience and create a balance where both are kept as top priorities.
What’s at stake with the employee experience? If employees hate their job, their negative attitude will affect every aspect of their performance…which includes dealing with customers. If they dislike their job enough to quit, you will spend more of your valuable time and energy recruiting new help and then training and onboarding them.
On the other hand, if an employee has a positive and rewarding work environment they are more likely to be happier and perform better. It’s a proven fact that happy employees do better work.
Ask yourself this question…Why would someone want to work for our company?
It goes to the way employees are treated, but also directly ties to customer experience. Without happy employees you will not have engaged employees. And a lack of engagement can impact customer experience. Take a look at the list of the best places to work for and the companies with the best customer service and you are guaranteed to see an overlap.
We all know negative news spreads faster than positive news, especially now with the prevalence of social media. If a customer has a poor experience, not only will they never return but they are more than likely going to leave a negative review, which will keep others from ever giving you a shot.
Customers are more than happy to tell friends, family, or anyone who will listen to avoid your business.
On the other hand, if a customer has a positive experience, they’ll become a repeat customer. In turn, they will refer others to you, which is the best kind of advertising!
Ask yourself this…Why should someone do business with me?
What makes us better than our competition? What do we do differently…and does it affect customer experience?
What is happening on the inside of a company can definitely be felt on the outside by customers. But as much as you focus on creating a positive customer service experience, the same effort needs to be made to enhance the working environment for employees.