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Social Selling

When All Else Fails….Turn to Social Selling

During the COVID:19 Pandemic, business owners have had to be very creative in order to survive. In an instant, an owner may be left with no customers. What is next? Creative thinking to the rescue! Interestingly enough, many find new ways of selling their goods and services. Social selling is one option.

A great example of this is how a Minnesota Farmer got quite creative when faced with meat processing plants closing suddenly. One farmer had 1200 pigs that were ready for slaughter, with nowhere to go. “We went from having planned all of this 10 months out, having a market for these pigs – that flipped on a switch,” Kluver said. Brad Kluver is a third generation pig farmer, who has never seen something like this happen. He goes on to say that they were stuck, with no alternatives and the pigs were getting fatter every day.

Social Media To the Rescue!

So the family decided to try selling their pigs in social media. They turned to their community for help through their social media accounts.

“In just 48 hours, we had over 400 families reach out to us wanting to purchase pork and help support us through this,” Brad said. “We were left high and dry with nowhere to go and nowhere to turn and that’s where our community stepped up.”

The family was also able to get connected with other, smaller pork producers who were able to take some of their pigs and get them ready to be sold to consumers. 

Time to Try Social Selling?

Social selling is really nothing new, however, it is new to some industries. The impact of COVID-19 has made everyone more aware of social selling and it will be interesting to watch and see if this trend continues. When you think of social selling, LinkedIn comes to mind. LinkedIn has been the best place to date to build relationships and acquire more customers. This is especially true for B2B companies.

However, now is a great time to start building your social media community. It doesn’t matter if it is in Facebook, LinkedIn, Twitter or Instagram. The Pig Farm story is a good example of social media ROI. I bet the farmer never would have thought this online community would be of benefit to him at any time now or in the future. But it was. It may also make him think of his business differently post COVID.

Consumer Reports recently reported on the increased importance of social media customer service which goes hand in hand with social selling. Once you commit to being there, you must maintain it and monitor it. Customers are eager to reach out to you there. To get that personalized service that everyone wants these days.

Maintenance goes a long way in social as well as your website. As more and more people turn to online shopping for essentials, be sure:

  • Outbound links in social media are all in working order.
  • Contact information correct.

Take time now to be sure everything is up to speed. Are there ways to increase your followers? How well are you engaging? You never know when it will all come in handy in ways you never would have thought!

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