How Colors Affect Purchasing Decisions

It may seem common sense that the color pink is a good color to use when marketing to women and teens, but did you know that black is used to market luxury items and purple is often used when marketing anti-aging products?

I came across this really cool infographic from KISS metrics that talks about colors and how they affect purchasing decisions. My favorite portion of the infographic shows different colors and which are best in various industries:



The entire infographic is posted below. It’s interesting for marketers to consider when promoting products, creating new packaging, or marketing to a specific demographic.


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